Your own content team without the fuss.

Achieve the results your company needs without the uncertainty or cost of building your own team. Starting at $10K a month.

We’ve built in-house content teams before and we know the effort involved. It’s not something to be taken lightly when your growth is on the line.

First, there’s cost.

SEO strategist — $10K a month
Content manager — $10K a month
Outreach and digital PR — $10K a month
Content production — $4K a month
Tools — $3K a month

That’s a cool $37K, not even including video or outreach.

Then, there’s quality.

Finding people capable of delivering outstanding work is always a gamble.

Overthrow takes the uncertainty and cost out of content marketing. Our all-in, done-for-you content marketing service is perfect for companies that desire growth, but don’t want the hassle of an in-house team.

You get a deeply experienced team with a proven track record, along with industry-leading content and campaigns tailored to your company.

All that starting at $10K a month, the cost of a single employee.
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Learn more about our process below, or contact us if you're ready to get started.

The learning and planning phase.

We understand the importance of moving quickly. In the first month, we complete all the foundational steps required to set you up for success.

1. SET UP

You provide us access to analytics, Google Search Console and your CMS. We set up a project management portal and performance dashboard.

2. TECHNICAL AUDIT

A comprehensive audit of your site to ensure you're set up for maximal SEO success.

3. CUSTOMER RESEARCH

We work with you to understand your target customers on an intrinsic level; their needs, pain-points & content preferences.

4. COMPETITOR ANALYSIS

A detailed study of the competitive landscape and where you currently fit. We'll learn exactly what content is working for your competitors.

5. KEYWORD RESEARCH

Thorough research across the buyer-journey to determine the topics and keywords your target customers use.

6. CONTENT AUDIT

We review your existing content to see what's performing. We then improve, merge, or remove as required.

7. ASSEMBLE TEAM

We put together a world-class writing and editing team that speaks your customer's language.

8. CONTENT PLANNING

We take everything we've learned and build out a content roadmap.

The creation and implementation phase.

From the second month, we start rolling out your content.

1. WRITE, EDIT, PUBLISH

We publish market-leading content at a pace that reflects the strength of your site.

2. PROMOTION

Tactical link-building and paid promotion to ensure your new content is seen; now and into the future.

3. REPORTING

We monitor performance and provide detailed monthly reports.

4. APPLY LEARNINGS, REPEAT

We tie learnings back in to the strategy and optimise accordingly.