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Career results
1m+
Monthly organic visits at Biteable, up from about 200k
50k+
Page-one keywords at Biteable, up from 7k
4x
Organic traffic and registrations at carwow in nine months
Thirteen years in search, from agency to in-house to founder.
Jacob spent five years as Head of SEO at Biteable, the online video maker, where organic search grew from around 200k visits a month to over a million and stayed above 70% of all traffic while the user base went from under 200k to more than 10 million. He took page-one keywords from 7k to 50k+, built the blog from zero to half a million monthly sessions, and held top rankings for terms like “video maker.” He also helped build the editorial team and hired the outreach function.
Before that he was SEO Manager at carwow, where within nine months organic traffic and registrations quadrupled, page-one rankings grew 380%, and linking domains tripled through features on sites like TopGear.com and Jalopnik. He started his career agency side at iProspect UK, working on American Express, Iron Mountain, Kellogg’s, and Pandora.
After consulting for startups including Unbounce, carwow, and Hipcamp, he founded Overthrow in 2022 to help venture-backed startups grow through SEO, AI search, content, and digital PR. In 2026 he launched Brand Recon, an AI visibility tool for SaaS brands and agencies.
When he’s not helping clients grow, Jacob loves being outdoors and spending time with his young daughter.
Brands Jacob has worked with and for.
The other partners
- Paul CarrollRead Paul’s story
- Andy ClearRead Andy’s story