Paul Carroll

Paul combines a love of content creation with a data-led approach to performance marketing. Paul began his career as a consultant in the environmental sciences, before quickly changing tack and moving into marketing. He cut his teeth as a content writer for global brands such as G-Star and Omega, then moved into content operations and strategy.

Prior to joining Overthrow, Paul spent nearly five years as Head of Content at Biteable, where he and Jacob grew monthly users from under 200k to more than 10 million. He took the site from a handful of pages to a broad content library that drove both brand and search performance. He led multiple content teams creating video, written and design assets for marketing and for the Biteable product itself.

Paul is passionate about strategic page design and finding the middle ground between brand and search targeting. He has overseen the creation of many sites and helped launch both brand identity and content production flows. Finding the sweet spot between scale and authenticity is what gets him most excited about client work.